hey there!
*not pictured: my 4-year-old off-camera, making silly faces.
I’m Sarah, a designer and educator based in tiny, coastal Rhode Island. For over a decade, I’ve been making magic for kids of all ages as an in-house creative for the storied toymaker Hasbro.
Currently, I’m shaping (literally!) the future of one of the world’s most iconic arts & crafts brands: Play-Doh.
visual strategy
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branding
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art direction
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packaging
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photo & video direction + styling
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design education
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visual strategy 〰️ branding 〰️ art direction 〰️ packaging 〰️ photo & video direction + styling 〰️ design education 〰️
Selected Work
Like many in-house designers, my work requires me to become an expert in the brands I work on—diving deep into their history, positioning, and future. I collaborate with a wide range of partners on projects that span from traditional branding to marketing, product design, franchise development, and beyond—anything that supports the brand vision holistically and strategically.
Some of this work shapes future initiatives, evolving until they reach consumers, while other projects stay behind the scenes in our innovation pipeline. Projects are expected (presentation design, ideation, web design, digital content!) or the unexpected (ever designed artwork for baby doll eyeballs? Created stickers for a ride-on scooter? Styled “food” for a Play-Doh photoshoot?) I’ve done it!
Below is a sampling of work, with more detail upon request due to IP sensitivity.
Currently shaping brand creative for:
Previously focused on:
Website Design
Visual Strategy + Branding
Photo Direction + Creative Design
Website Design
Social Styling
Art Direction + Branding
Event Design / Maker Faire 2017
App Art Direction
Lifestyle Photography Direction / Photography by Hasbro Pixel Worksy
Brand Concept + Design
Brand Design + Art Direction
Lifestyle Photography Direction / Photography by Hasbro Pixel Works
Lifestyle Photography Direction / Photography by Angela Coppola
Lifestyle Photography Direction / Photography by Angela Coppola
My personal practice is on pause while I raise a tiny human - below is a sampling of past and present work outside of the confines of my professional practice.
Misc.
Teaching + Student Work
Sometimes, you can find me teaching graphic design in the College of Visual and Performing Arts at the University of Massachusetts Dartmouth, where I love bringing a relatable and authentic approach to teaching young designers.
Click here for a sampling of student work.